Vice President, Office of Strategic Communication
Brigham and Women’s Hospital
Boston, Massachusetts, USA
Lori J. Schroth serves as Vice President of Strategic Communication at Brigham and Women’s Hospital. In this role, she oversees the Office of Strategic Communication, where she is responsible for advancing the Brigham’s mission and vision. She also is responsible for informing and inspiring the Brigham community and beyond, by sharing information and telling stories about compassionate care, biomedical research and innovation, educational commitment, and local and global work.
Schroth leads all internal communication, media relations, and social media activities at the Brigham, working in collaboration with communication leaders across the Mass General Brigham system. Partnering closely with colleagues at Dana-Farber Cancer Institute, she also oversees the marketing program for the Dana-Farber Brigham Cancer Center.
A creative and curious leader with over 15 years of experience in academic medicine and health care, Schroth is passionate about fostering an inclusive, mission-driven culture through strategic approaches to media relations, crisis communication, brand management, and executive and internal communication.
Schroth began her communications career at Dana-Farber Cancer Institute and joined the Brigham in 2005. Since then, she has held a series of leadership positions at the Brigham, previously serving as manager of Media Relations, director of Digital and Media, director of News and Enterprise Communication, and senior director of Strategic Communication.
Schroth earned her bachelor’s degree in communications and journalism from Northeastern University and studied web strategies for health communications at Tufts University School of Medicine.
Being accessible to your team is essential. Asking specifically for opposing viewpoints creates safe spaces for colleagues to speak up. This often leads to rich discussions and better outcomes. Authenticity creates respect – don’t be afraid to show your humanity and vulnerability.Lori Schroth, on leadership tips